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Celine Nguyen, CFA

From SME Roots To Global Finance: A Life Championing SME Business Growth

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At a Glance

  • 24 years in global finance

  • Career spanning Vietnam, Singapore, and Australia

  • Expertise in accounting, investment management, and M&A

  • Healthcare sector research author

  • Proven SME transaction specialist

  • Academic excellence
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​Professional Journey

 

Strategic Advisory

  • Helped establish Greenwich Capital Partners as a credible alternative to Big 4 firms in the care sector through thought leadership and strategic advisory work

  • Supported multiple SMEs in their growth journey through acquisitions, with several returning for additional projects

  • Led strategic reviews that helped businesses secure funding within weeks of receiving our analysis

  • Transformed loss-making businesses into attractive acquisition targets by showcasing their true potential

 

Investment Management

  • Managed investments at Dragon Capital ($3B AUM)

  • Buy-side analyst at Duxton Asset Management, Singapore

  • Developed sharp eye for value drivers and growth potential

  • Learned what sophisticated investors really look for

 

Care Sector Expertise

  • 10+ years specialising in aged care, NDIS, and home care

  • Co-authored influential industry whitepapers

  • Built strong network across the sector

  • Intimate understanding of regulatory environment and market dynamics

 

​Education

  • Chartered Financial Analyst (CFA)

  • Master of Applied Finance (Dean's Medal with Distinction)

  • Bachelor of Commerce, University of Sydney

  • Australian Government Scholarship Recipient​​

 

Why I Founded Zenify

 

As a business builder myself, I understand:

  • The weight of making crucial decisions without big-firm resources

  • The challenge of balancing growth with operational realities

  • The importance of finding advisors who truly understand your journey

  • The need for practical, implementable solutions, not just fancy reports

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This personal experience shapes how I work with every client. When you work with Zenify, you're not just getting sophisticated financial expertise - you're partnering with someone who understands your journey firsthand.

 

​The Zenify Approach

 

My unique background enables me to deliver:

  • Institutional-grade analysis made practical for SMEs

  • Deep sector knowledge that goes beyond numbers

  • Strategic thinking that uncovers hidden value

  • Founder's perspective on business challenges

  • Direct senior-level involvement throughout​

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Ready to Take the Next Step?

 

Whether you're planning an acquisition, considering a sale, or need a strategic valuation, I bring my unique combination of institutional expertise and practical business experience to help you achieve the best outcome.

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Celine Nguyen's CFA Badge
Celine Nguyen's AusAid Scholarship
Celine Nguyen's University Dean's Medal
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