Celine Nguyen, CFA
From SME Roots To Global Finance: A Life Championing SME Business Growth
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At a Glance
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24 years in global finance
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Career spanning Vietnam, Singapore, and Australia
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Expertise in accounting, investment management, and M&A
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Healthcare sector research author
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Proven SME transaction specialist
- Academic excellence
![IMG_8083 sit down inside 5_edited_edited_edited.jpg](https://static.wixstatic.com/media/9e891e_00a544929bd248b8bf698c1782d2c759~mv2.jpg/v1/fill/w_215,h_323,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/9e891e_00a544929bd248b8bf698c1782d2c759~mv2.jpg)
​Professional Journey
Strategic Advisory
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Helped establish Greenwich Capital Partners as a credible alternative to Big 4 firms in the care sector through thought leadership and strategic advisory work
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Supported multiple SMEs in their growth journey through acquisitions, with several returning for additional projects
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Led strategic reviews that helped businesses secure funding within weeks of receiving our analysis
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Transformed loss-making businesses into attractive acquisition targets by showcasing their true potential
Investment Management
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Managed investments at Dragon Capital ($3B AUM)
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Buy-side analyst at Duxton Asset Management, Singapore
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Developed sharp eye for value drivers and growth potential
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Learned what sophisticated investors really look for
Care Sector Expertise
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10+ years specialising in aged care, NDIS, and home care
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Co-authored influential industry whitepapers
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Built strong network across the sector
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Intimate understanding of regulatory environment and market dynamics
​Education
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Chartered Financial Analyst (CFA)
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Master of Applied Finance (Dean's Medal with Distinction)
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Bachelor of Commerce, University of Sydney
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Australian Government Scholarship Recipient​​
Why I Founded Zenify
As a business builder myself, I understand:
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The weight of making crucial decisions without big-firm resources
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The challenge of balancing growth with operational realities
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The importance of finding advisors who truly understand your journey
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The need for practical, implementable solutions, not just fancy reports
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This personal experience shapes how I work with every client. When you work with Zenify, you're not just getting sophisticated financial expertise - you're partnering with someone who understands your journey firsthand.
​The Zenify Approach
My unique background enables me to deliver:
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Institutional-grade analysis made practical for SMEs
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Deep sector knowledge that goes beyond numbers
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Strategic thinking that uncovers hidden value
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Founder's perspective on business challenges
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Direct senior-level involvement throughout​
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Ready to Take the Next Step?
Whether you're planning an acquisition, considering a sale, or need a strategic valuation, I bring my unique combination of institutional expertise and practical business experience to help you achieve the best outcome.
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![Celine Nguyen's CFA Badge](https://static.wixstatic.com/media/9e891e_dde4801ccaaa4fbea9f9feef7aff6852~mv2.png/v1/fill/w_192,h_192,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/21d11ac8-09ba-429c-869e-4871f2b2e92a.png)
![Celine Nguyen's AusAid Scholarship](https://static.wixstatic.com/media/9e891e_cd3b1f4ded24420db8dcb4abb7a2ef3e~mv2.jpg/v1/fill/w_214,h_168,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Australia%20Awards_print_quality_logo_black.jpg)
![Celine Nguyen's University Dean's Medal](https://static.wixstatic.com/media/9e891e_941fc722092648dfb47b9c4a6748eb02~mv2.jpg/v1/crop/x_23,y_5,w_1168,h_1627/fill/w_226,h_315,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Dean's%20Medal%20v2_edited.jpg)