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30+ YEARS
Investment and deal muscles
5 BIDDERS
Seller chose our client. Not because of price.
3x REPEAT
Three completed mandates. Still counting.
You Know What You Want to Acquire. Getting There Isn't As Easy As It Seemed
You have a good picture of the kind of business you want - the sector, the size, the EBITDA margins, and the strategic rationale. What you do not have is a reliable way to find the right targets, approach them systematically without feeling like you have taken on another job - a salesperson’s job - and move opportunities forward without the process stalling or dragging on for months.
"So acquisitions remain on your agenda"
You follow up on the occasional opportunity you've got the time for. Many conversations start and go nowhere. The pipeline is not really a pipeline. It is a list of names you keep meaning to revisit.
Meanwhile, you are already running a business. Acquisitions are not your full-time job. Yet building the process to do this properly - mapping the market, qualifying targets, approaching owners cold, negotiating and managing the transaction through to a signed agreement - is itself a substantial undertaking that sits on top of everything else you are already managing.
That is the gap Zenify fills.
THE PROBLEM
You've found a business you want to pursue. But to turn it into a deal worth doing, you need two things.
DISCERNMENT
The best-looking business doesn't mean the best buy.
On the surface, one business might beat another because of the headline numbers or high-level information. Maybe you like the founder of Business A better than the founder of Business B. Perhaps Business A has better margins than Business B.
However, until you get under the bonnet of both businesses, your conclusion may be wrong.
Without the ability to get under the hood and understand what's really happening inside each business, you risk picking the worse option.
READINESS
Every opportunity has a window.
There's a moment when the owner is ready to deal. But with a day job or ten other priorities competing for your attention, the opportunity sits there until it's no longer an opportunity.
Perhaps the owner changes their mind. Or their business starts doing too well to sell. Or a competitor scoops it up while you're still gathering resources.
You lose the opportunity not because it was bad, but because you weren't ready while it was there.
Discernment without readiness recognises the right opportunity and misses it.
Readiness without discernment moves fast on the wrong one.
You need both.
THE SOLUTION
Put a deal team behind your acquisition.
Private equity keeps discernment and readiness in-house all year round. You get both when you need them.
Zenify's Targeted Acquisition Program
An end-to-end buy-side process for corporate acquirers in the lower mid-market. The program moves through four sequential workstreams
We map the relevant market against your acquisition criteria and identify targets that are strategically aligned, commercially plausible, and worth further attention.
The output is not a generic list. It is a curated field of businesses screened against what matters: strategic fit, ownership profile, likely approachability, and initial commercial attractiveness.
Market Scan
1
We apply deeper analysis to priority targets to understand what they do, how they compare, where the economics may be attractive, and where the key commercial questions sit.
This is where Zenify forms an independent view on which targets are worth pursuing, which require caution, and which are unlikely to justify further time, attention, or capital.
Analytics
2
For approved targets, Zenify develops tailored approach strategies and supports outreach, meeting coordination, and early engagement with owners.
Where appropriate, we help prepare materials and messaging so that the approach is credible, commercially grounded, and aligned with your strategic rationale.
Approach
3
Once both parties are meaningfully engaged, Zenify supports commercial negotiation, Heads of Agreement, and coordination through the early due diligence phase.
Our role is to help clients maintain momentum, preserve pricing and structural discipline, and move toward a well-structured outcome without losing control of decision quality.
Heads of Agreement to Due Diligence
4
1
FIND
From hundreds of businesses to a few worth pursuing.
We scan the market, screen for the ones worth opening the bonnet on, and approach the owners directly. We don't limit the search to businesses already for sale. We get enough information to understand the initial opportunity and decide which businesses deserve the deeper investment work in Step 2.
2
UNDERWRITE
From businesses worth pursuing to the one worth backing.
We get under the bonnet and rebuild the business from first principles: how it makes money, what drives revenue and costs, what impacts cash flow, whether it can support a different capital structure, how much debt it can carry, and what it's worth under different scenarios. Now we're ready for Step 3.
3
DEAL
From the business worth backing to a deal worth closing.
Step 2 gives you the confidence to make an offer and begin negotiation. Negotiation means give and take. The model built in Step 2 shows you what you can concede on and where you must hold firm. With that work ready, you can move fast without losing precision, maintaining the momentum this step commands. Once terms are agreed, the parties sign the heads of agreement, ready for Step 4.
4
VERIFY & CLOSE
From a deal worth closing to a deal verified, ready to close.
Until now, DD has focused on whether the business is a good investment. Verification, legal DD, accountants' opinions, tax advice and specialist diligence are now called in. Findings with small impact we absorb. Material ones we renegotiate. If there's no further disagreement, you're ready to close.
THE PROOF
What investment firepower looks like on live deals.
Selected Clients
Why Zenify
It's late. The seller has pushed back on price. The bank wants the model rerun by Friday. Diligence has turned up something nobody expected. And your board wants to know if it's still a good deal.
Your money. Your name. Your call.
In that moment, you don't need another adviser pointing at the problem. You need someone who tells you the truth, does what they said they'd do, takes ownership and solves the problem. You want someone who says: I've got it.
Clients have described us as “a safe pair of hands.” Them coming back, one mandate after another, is the proof that they mean it.
When the stakes are high, it comes down to who's in your circle.
The Team
The people you put behind the deal.
Founder and Managing Director
Celine Nguyen, CFA
20+ years in investing and M&A. Former investment and fund manager. CFA charterholder.
M&A Manager
Nishit Agrawal
10+ years in investment banking and structured finance, including seven at PwC and SBI Capital Markets.
M&A Analyst
Harry Joils
Restructuring and financial modelling background. Commerce (Finance) and Law, University of Sydney.
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Source & Screen
We leverage our network and proprietary screening methodologies to identify high-quality acquisition opportunities that match your strategic criteria and investment thesis.
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Traditional Brokers
• Seller-focused mandate
• Limited due diligence
• Transaction-driven approach
• Minimal post-sale support
Zenify Difference
• Buyer-exclusive advisory
• Comprehensive analysis
• Value creation focus
• Integration planning
Investment Banks
• Large deal focus
• Junior team execution
• Template approaches
• High fee structures
OUR STATS
30K
Deals Screened
We’ve analyzed over 30,000 SME opportunities, helping clients focus only on targets that fit their strategy and risk profile.
+95%
Success Rate
95% of opportunities we recommend advance to formal diligence or LOI, saving clients time and reducing acquisition risk.
$15M
Average Deal Size
We specialize in small to mid-market acquisitions between $1M–$50M, with an average closed deal value of $15M.
Ready to Buy Smarter?
Schedule a confidential consultation to discuss your acquisition strategy. No obligations, just insights from Australia's buyer-focused M&A experts.