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$200M+
SME transactions advised
2 weeks
negotiation to signed HoA
3x
repeat engagements from same client
20 years
accross investing and M&A
You Know What You Want to Acquire. Getting There Isn't As Easy As It Seemed
You have a good picture of the kind of business you want - the sector, the size, the EBITDA margins, and the strategic rationale. What you do not have is a reliable way to find the right targets, approach them systematically without feeling like you have taken on another job - a salesperson’s job - and move opportunities forward without the process stalling or dragging on for months.
"So acquisitions remain on your agenda"
You follow up on the occasional opportunity you've got the time for. Many conversations start and go nowhere. The pipeline is not really a pipeline. It is a list of names you keep meaning to revisit.
Meanwhile, you are already running a business. Acquisitions are not your full-time job. Yet building the process to do this properly - mapping the market, qualifying targets, approaching owners cold, negotiating and managing the transaction through to a signed agreement - is itself a substantial undertaking that sits on top of everything else you are already managing.
That is the gap Zenify fills.
Your acquisition problem is not deal flow.
It is selection and conviction.
01 / Selection
Which opportunities deserve your scarce resources?
Every acquisition consumes time, money and management attention.
Whether you have ten opportunities or hundreds, you cannot investigate them all. Conducting thorough due diligence on every business is simply too expensive and too time-consuming.
You need a disciplined way to move from a large universe of possibilities to a small number of businesses genuinely worth pursuing, making sure the right opportunities are not overlooked while the wrong ones do not consume your scarce resources.
02 / Conviction
Should you risk your limited capital on this target?
Identifying a promising business is only the beginning.
Before committing capital, you need confidence that it represents a sound investment.
That confidence comes from rigorous research, commercial analysis, financial modelling, valuation, downside stress testing, cash flow forecasting and risk assessment.
Without this work, you are making multi-million dollar capital allocation decisions without sufficient evidence. You risk overpaying for a poor business or walking away from an exceptional one.
And if your acquisition requires approval from a board, investors or lenders, this work is not optional. It is the foundation of the investment case that secures their support.
Zenify's Targeted Acquisition Program
An end-to-end buy-side process for corporate acquirers in the lower mid-market. The program moves through four sequential workstreams
We map the relevant market against your acquisition criteria and identify targets that are strategically aligned, commercially plausible, and worth further attention.
The output is not a generic list. It is a curated field of businesses screened against what matters: strategic fit, ownership profile, likely approachability, and initial commercial attractiveness.
Market Scan
1
We apply deeper analysis to priority targets to understand what they do, how they compare, where the economics may be attractive, and where the key commercial questions sit.
This is where Zenify forms an independent view on which targets are worth pursuing, which require caution, and which are unlikely to justify further time, attention, or capital.
Analytics
2
For approved targets, Zenify develops tailored approach strategies and supports outreach, meeting coordination, and early engagement with owners.
Where appropriate, we help prepare materials and messaging so that the approach is credible, commercially grounded, and aligned with your strategic rationale.
Approach
3
Once both parties are meaningfully engaged, Zenify supports commercial negotiation, Heads of Agreement, and coordination through the early due diligence phase.
Our role is to help clients maintain momentum, preserve pricing and structural discipline, and move toward a well-structured outcome without losing control of decision quality.
Heads of Agreement to Due Diligence
4
Selected Clients
About Zenify
Zenify Investments is an independent buy-side advisory firm helping corporate acquirers identify, assess and execute acquisitions in Australia’s $1m-$50m SME market.
We combine market research, financial modelling, valuation, negotiation and deal execution to help clients select the right opportunities and pursue them with conviction.
Founded by Celine Nguyen, CFA, Zenify draws on more than 20 years of experience across investment management, corporate advisory and M&A. Celine works alongside management teams, boards and investors from acquisition strategy through to completion.
Celine Nguyen
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CFA Charterholder
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Master of Applied Finance (Dean’s Medal)
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20+ Years in Investing & M&A
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Former Head of Healthcare Advisory, Greenwich Capital Partners
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Former Portfolio Manager, Duxton Asset Management
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Former Business Development, Google
Client Testimonial
This was our second time hiring Celine for our acquisition program. Her independent analysis challenged our thinking and ultimately changed which business we acquired. Would hire her again!
CEO, strategic acquirer in the care sector
Why Buyers Hire Zenify
Selection judgement
We help clients focus their time and capital on the businesses most likely to advance their strategy and create value.
Conviction in value
Our modelling, valuation and risk analysis establish what a business is worth, what could go wrong and the price the buyer can defend.
Seller engagement and influence
We approach owners directly, build trust and navigate the commercial and personal considerations that shape privately owned business transactions.
Execution capacity
We work alongside management from acquisition strategy through negotiation, due diligence and closing, adding the specialist capacity required to keep the transaction moving.
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Source & Screen
We leverage our network and proprietary screening methodologies to identify high-quality acquisition opportunities that match your strategic criteria and investment thesis.
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Traditional Brokers
• Seller-focused mandate
• Limited due diligence
• Transaction-driven approach
• Minimal post-sale support
Zenify Difference
• Buyer-exclusive advisory
• Comprehensive analysis
• Value creation focus
• Integration planning
Investment Banks
• Large deal focus
• Junior team execution
• Template approaches
• High fee structures
OUR STATS
30K
Deals Screened
We’ve analyzed over 30,000 SME opportunities, helping clients focus only on targets that fit their strategy and risk profile.
+95%
Success Rate
95% of opportunities we recommend advance to formal diligence or LOI, saving clients time and reducing acquisition risk.
$15M
Average Deal Size
We specialize in small to mid-market acquisitions between $1M–$50M, with an average closed deal value of $15M.
Ready to Buy Smarter?
Schedule a confidential consultation to discuss your acquisition strategy. No obligations, just insights from Australia's buyer-focused M&A experts.