.png)
1000+
Potential Targets Screened In a Single Mandate.
3x
Repeat Engagements From The Same Client.
2 weeks
From Negotiation To Signed Heads Of Agreement
26.75x
Value Created Relative To Zenify’s Fee In One Mandate
You Know What You Want to Acquire. Getting There Isn't As Easy As It Seemed
You have a good picture of the kind of business you want - the sector, the size, the EBITDA margins, and the strategic rationale. What you do not have is a reliable way to find the right targets, approach them systematically without feeling like you have taken on another job - a salesperson’s job - and move opportunities forward without the process stalling or dragging on for months.
"So acquisitions remain on your agenda"
You follow up on the occasional opportunity you've got the time for. Many conversations start and go nowhere. The pipeline is not really a pipeline. It is a list of names you keep meaning to revisit.
Meanwhile, you are already running a business. Acquisitions are not your full-time job. Yet building the process to do this properly - mapping the market, qualifying targets, approaching owners cold, negotiating and managing the transaction through to a signed agreement - is itself a substantial undertaking that sits on top of everything else you are already managing.
That is the gap Zenify fills.
You Know What You Want to Acquire.
Getting There Is Another Problem Entirely
Most buyers only see what brokers bring them. But brokers work for sellers - their job is to extract the
most value for their client, not find the best deal for you. If you only pursue what is listed, you miss 99% of the businesses you might actually want to buy. Most are not for sale -
but they could be, if you reach them at the right moment and configure a
deal that feels fair to them.
No Reliable Pipeline.
99% of businesses are not actively for sale. Getting to them requires a different discipline entirely. If you do
not know how to approach it, you might get the meeting, but you will not get the truth. The owner will share the good side. The risks, the downside, what could go wrong - that only comes out when they feel safe enough to be honest, or when they know that they can’t BS you.
Without that, you make risky decisions with just half the truth.
No credible approach
Acquisitions are not your full-time job
- yet building the process to do this
properly is a substantial undertaking
on its own. Mapping the market.
Qualifying targets. Approaching
owners. Building financial models.
Forecasting. Fundamental analysis.
Value assessment. Negotiating and
managing the transaction through to
completion. All of it sitting on top of
everything else you are already
managing.
Lack of Expertise
Zenify's Targeted Acquisition Program
An end-to-end buy-side process for corporate acquirers in the lower mid-market. The program moves through four sequential workstreams
We map the relevant market against your acquisition criteria and identify targets that are strategically aligned, commercially plausible, and worth further attention.
The output is not a generic list. It is a curated field of businesses screened against what matters: strategic fit, ownership profile, likely approachability, and initial commercial attractiveness.
Market Scan
1
We apply deeper analysis to priority targets to understand what they do, how they compare, where the economics may be attractive, and where the key commercial questions sit.
This is where Zenify forms an independent view on which targets are worth pursuing, which require caution, and which are unlikely to justify further time, attention, or capital.
Analytics
2
For approved targets, Zenify develops tailored approach strategies and supports outreach, meeting coordination, and early engagement with owners.
Where appropriate, we help prepare materials and messaging so that the approach is credible, commercially grounded, and aligned with your strategic rationale.
Approach
3
Once both parties are meaningfully engaged, Zenify supports commercial negotiation, Heads of Agreement, and coordination through the early due diligence phase.
Our role is to help clients maintain momentum, preserve pricing and structural discipline, and move toward a well-structured outcome without losing control of decision quality.
Heads of Agreement to Due Diligence
4
Selected Clients
About Zenify
-
20 years across investment management, sales, and M&A advisory in Vietnam and Australia.
-
Investment analyst and fund manager at Dragon Capital and Duxton Asset Management.
-
Sales at CityIndex and Google - consistently hit target with no prior sales background.
-
7 years leading healthcare M&A advisory at Greenwich Capital Partners.
-
Founded Zenify in 2022 from scratch. No external capital. Nopartners. Noone backing. While raising a 6-year-old.
-
Every mandate is led by Celine directly.
Celine Nguyen
-
M&A Advisory
-
20 years Experience
-
Zenify Founder
Client Testimonial
This was our second time hiring Celine for our acquisition program. Her independent analysis challenged our thinking and ultimately changed which business we acquired. She then led the negotiation and secured a purchase price significantly below the founder’s original asking price. Would hire her again!
CEO, strategic acquirer in the care sector
Why Buyers Hire Zenify
What we bring that the rest of the market does not.
An Investor's Eye on Every Target
Most advisers in this market come from broking or banking. They are
trained to move transactions. Celine comes from investment management -20 years of evaluating businesses, forming independent views on quality,value, and risk, and making recommendations where the analysis leads, not where seller’s advisor influences you.
Targets are evaluated the way an investor evaluates an asset - not whether they are available, but whether they are worth pursuing, at what price,under what conditions, and with what risks accounted for.
An independent view is formed before capital is committed, before advisers are engaged, and before momentum builds around the wrong decision.
Off-Market Origination
Most of the best acquisition opportunities in the $1M-$50M market are not broadly marketed. The businesses worth acquiring or right for you are often not for sale - until the right conversation happens at the right time.
Zenify reaches those owners directly. Through relationships, referral
networks, and sector connections built over 20 years of active deal work, we surface opportunities that never reach intermediaries, never appear on broker lists, and never get dressed up with the aggressive add-backs that turn loss-making businesses into paper-profitable ones.
Our clients don't compete for deals. They find ones no one else sees.
Integrity That Opens Doors
Approaching a business owner who is not actively selling requires a
different discipline entirely. Too aggressive and you do not even get the
meeting. Too amateur and you get half the picture.
What gets owners to speak candidly - not just about the exterior but the whole picture, the good and the bad - is the sense that the person across from them is trustworthy, or that they can’t BS to.
Zenify and the people on our team are high calibre professionals who live and uphold integrity as part of our DNA. Business owners can feel that we are not there to extract maximum value from them. We are there to understand their business and to configure a fair deal.
That is what gets us the meetings.
Quality, Not Quantity
Zenify takes a small number of mandates at any time. That is deliberate.
We measure success by what clients achieve, not by how many transactions we process. That means every engagement gets the full depth of analysis and attention the work demands.
It also means that when the analysis points away from a deal - including a deal the client wants to do - we say so. One of our case studies is built on exactly that: we recommended against the client's preferred target. That recommendation saved them $3.35M
Case Studies
How Independent Analysis Changed the Target and Saved the Client $3.35M
45%
Price
Reduction
$3.35M
Capital
Saved
2 wks
Negotiations
to HoA
How a Targeted Acquisition Program Helped a Client Expand Nationally
$0
Capital
Deployed
$2.5M+
Assets
Acquired
National
Footprint
Achieved
02
Add a Title
This is the space to introduce the Services section. Briefly describe the types of services offered and highlight any special benefits or features. Encourage site visitors to learn more by exploring the full list of services offered.
01
Source & Screen
We leverage our network and proprietary screening methodologies to identify high-quality acquisition opportunities that match your strategic criteria and investment thesis.
03
Add a Title
This is the space to introduce the Services section. Briefly describe the types of services offered and highlight any special benefits or features. Encourage site visitors to learn more by exploring the full list of services offered.
Traditional Brokers
• Seller-focused mandate
• Limited due diligence
• Transaction-driven approach
• Minimal post-sale support
Zenify Difference
• Buyer-exclusive advisory
• Comprehensive analysis
• Value creation focus
• Integration planning
Investment Banks
• Large deal focus
• Junior team execution
• Template approaches
• High fee structures
OUR STATS
30K
Deals Screened
We’ve analyzed over 30,000 SME opportunities, helping clients focus only on targets that fit their strategy and risk profile.
+95%
Success Rate
95% of opportunities we recommend advance to formal diligence or LOI, saving clients time and reducing acquisition risk.
$15M
Average Deal Size
We specialize in small to mid-market acquisitions between $1M–$50M, with an average closed deal value of $15M.
Ready to Buy Smarter?
Schedule a confidential consultation to discuss your acquisition strategy. No obligations, just insights from Australia's buyer-focused M&A experts.